Today's fickle consumers have unprecedented access, choice and buying power brought on by mobile devices, social networks and digital media. The vast amounts of unconnected and unstructured data, events and records provides the fast moving consumer goods industry a unique opportunity to gain a profound appreciation for the real-time consumer decision journey and, in the process drive product success. However, before uncovering the many “whys” surrounding intent and behavior, we must first expose the stage-by-stage multitudes of influences that impact how consumers experience a brand.
Check back as we take a comprehensive, stage-by-stage
look at consumer behavior in our 6 part series
The Modern Consumer Decision Journey